Nature’s Monthly Allowance

Category: PR

Lion: Bronze 

Rowan El-Goweiny, Innocean Berlin, Copywriter 

Odile Brefa, Innocean Berlin, Senior Strategist 


Describe the creative idea

Ecotree will provide a birth certificate with every purchase of a carbon credit. So, that the forest project you invest in now becomes legally your child. And therefore, encouraging people to claim the child benefit credit in return so they can receive financial benefits using a loophole in the system so they can continue helping nature grow.