It Matters Conference

ABOUT THE CONFERENCE

The It Matters conference is the creative platform for brand leaders, decision-makers in the advertising industry, and top-level creatives from agencies.

Creativity is the key to more impactful and effective communication, and it is a lever for measurable economic impact. That’s why we learn together from the most creative minds in the world and the trends set at the most significant creative festival: the Cannes Lions Festival of Creativity.

 

WHY IT MATTERS

Brands that prioritise creativity are more innovative, achieve greater impact with their target audiences, and are demonstrably more successful economically. Where does creativity come from? It requires thinking outside the box. Observing what other creatives are doing and learning from their challenges. Drawing inspiration and connecting ideas. That’s precisely what the “It Matters” conference is about. It provides a unique gateway to the trends and topics shaping the creative industry.

WHAT’S IN IT FOR ME?

You’ll learn from the world’s best creatives how to harness creativity for yourself and your everyday work. These creatives know what they’re talking about—they win Lions at the Cannes Lions Festival. Through lively panel discussions, you’ll gain deep insights first-hand and learn from the successes and challenges of top creatives. We set the benchmark as a platform for exchange within the creative industry. And you’ll be right at the heart of it.

THAT'S THE IT MATTERS CONFERENCE

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IT MATTERS CONFERENCE 2025

The next It Matters conference is just around the corner. Check back here for more updates!

SPEAKERS HALL OF FAME

  • Christine Wolburg

    Division Manager Sales/Marketing and Corporate Development, BVG

  • Gaelle Comte

    Senior Vice President Intelligence, LIONS

  • Benjamin Ludigs

    Chief Marketing Officer, Fielmann

  • Dr. Christian Hahn

    Vice President Marketing Communications & Media, Deutsche Telekom

  • Norman Wagner

    Managing Director, Utiq

  • Katharina Wolff

    Founder & Publisher, STRIVE Magazine

  • Stephanie Blum

    Senior Department Head, McDonald’s

  • Jan Propach

    Executive Creative Director, Saatchi & Saatchi

  • Jenny Gruner

    Director Global Marketing, Hapag-Lloyd

  • Philipp Feit

    Chief Creative Officer, German Wahnsinn

  • Florian Schueltke

    Partner & Chief Marketing Officer, Deloitte

  • Yamina Grossmann

    Marketing Director, Frankfurter Allgemeine Zeitung

  • Guido Heffels

    Co-Founder, HeimatTBWA\

  • Diether Kerner

    Chief Creative Officer, fischerAppelt

  • Jan Kubran

    Director Sync & Rights Management, Sony Music Germany

MOVING MOMENTS 2024

BECOME AN EXHIBITOR NOW

Present yourself and your services with a stand at the It Matters Conference.

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