Managing Director Serviceplan Culture – Franziska Gregor has over thirteen years of agency experience and is considered one of the leading figures in the German creative and advertising industry. Additionally, she has established herself as an experienced speaker on topics related to entertainment media, technology, and cultural marketing. Previously, Franziska held the position of Creative Partnerships Lead DACH/NL at TikTok Germany. In this role, she led consulting and networking initiatives between the entertainment platform and creative agencies, content/sound productions, creatives, and brand collaborations. She is also the co-founder of Serviceplan Culture, a pioneering company in the field of cultural marketing with an innovative, measurable DE/CODING Culture method.

Managing Director Serviceplan Berlin – Born in Frankfurt and a fan of Äppler. With 10 years in advertising at Grey, Dentsu, DDB, and BBDO, she has worked with clients such as Nintendo, Deutsche Telekom, Volkswagen, Deichmann, META, Ford of Europe, and Nike. Then, she briefly switched to the client side, serving as Creative Director Germany for Amazon Prime Video and Creative Director EU Brand. In November 2023, she returned to the agency side as Creative MD at Serviceplan Berlin, the Impact through Culture Agency, working with Netflix, DAK, Land Brandenburg, KFC, Tobis, and Müller by day. She writes screenplays by night. Jeannette is a multi-award-winning creative and author, living in Berlin and partly in Mallorca.

Since 2022, Benjamin Ludigs has served as CMO at Fielmann, quickly establishing himself as a trailblazing innovator. Under his leadership, the company’s marketing has been modernised and oriented towards the future. Ludigs brings extensive experience from the digital world, including his time as Managing Director at Flaconi and in a senior role at Lamoda. His deep understanding of creative storytelling and customer focus is particularly evident in the first campaign Fielmann executed in collaboration with the agency Mother Berlin, where he emphasised the emotions and needs of the people. With his vision of innovation and accessibility, Ludigs has significantly contributed to making Fielmann even more relevant and appealing to its customers.

After many years in the publishing industry (including roles at Bauer Media Group and Hoffmann und Campe) and a stint in management consulting with EY, Kim Alexandra Notz co-founded a content marketing agency in 2013 with publisher and journalist Manfred Bissinger. In 2015, as part of a generational transition, she joined the management of the owner-operated Hamburg-based creative agency KNSK. Following a successful transformation, she is now the owner and managing director of the 140-strong agency, founded in 1987, and advises clients such as AOK, Signal Iduna, various associations and ministries, Evonik, hagebau, Kühne, Borussia Dortmund, and many others.

From 2020 to 2024, she served on the board of Germany’s leading agency association (GWA), overseeing the “Future of Agencies” division. During this period, she also launched her podcast “What’s Next, Agencies?”, where, as host, she engages in inspiring discussions with marketing decision-makers and agency managers about the future of the agency and marketing industry.

Co-Founder of HEIMAT, Berlin (now HeimatTBWA) since 1999. Awarded Newcomer Agency of the Year in 2001. Recognised as a Creative Leader at the LEAD AWARDS in 2008 and named one of Horizont’s Men of the Year in 2009. Featured among the “Agency Heads to Watch” by New Business in 2013 and inducted into the WirtschaftsWoche Hall of Fame for German Advertising in 2014. Lecturer at Brand University Hamburg, Co-Founder of Laughing Tuna, and Head of Creative at HORNBACH. Member of the Art Directors Club Germany (ADC) and the One Club for Creativity. Additionally, works as a Freelance Creative.

By founding adam&eveBerlin, Philipp realised a long-lost dream: creating an agency that not only believes in emotional communication but places it at the very heart of everything it does. Philipp’s journey includes significant roles at Grabarz & Partner, Jung von Matt, GGH MullenLowe, and BBDO, where he garnered numerous Cannes Lions, Effies, and AME Awards. Afterward, he spent several years as a freelance brand consultant, focusing on strategic initiatives beyond traditional advertising. His work included helping Nico Rosberg build his personal brand and assisting the Green Party with their election campaigns. In 2022, Philipp returned to the advertising world, seizing the opportunity to open an office for adam&eveDDB alongside Jens Pfau. He is now dedicated to a clear mission: elevating the emotional potential of brands to its highest level.

The Hamburg native is an Art Director at DDB and a graduate of the Miami Ad School, with a passion for photography, videography, and dance. After her time at GGH MullenLowe, she joined the New Business Team at DDB. She represented Germany at the Cannes Young Lions Creative Academy in 2022, participated in the ADC Diversity Day and Future Females Program in 2023, and has been a member of the GWA Young Board since early 2024.

Since its founding, the F.A.Z. has promoted its greatest asset: its readers. Over the course of 29 years, 99 personalities have been featured in the campaign, including Oscar winners, Nobel laureates, sports legends, and German chancellors. True to the slogan, “There’s always a brilliant mind behind it,” their faces have always been hidden behind the newspaper. To make a powerful statement against forgetting in light of the resurgence of hatred and intolerance in society, the 100th campaign featured Holocaust survivor Margot Friedländer (102) at the Memorial to the Murdered Jews of Europe in Berlin. Photographed by Wim Wenders, the image was published on January 27, the anniversary of the liberation of Auschwitz.