Creativity Matters
Weischer makes the content of the Cannes Lions Festival of Creativity accessible to the German market through a variety of content formats and platforms, orchestrating a range of activities around the festival to ensure you can absorb the maximum amount of inspiration and integrate it into your work. But that’s not enough for us.
Every year in Cannes, the global trends of the creative industry are set. We distil these trends into the Creativity Matters Trend Presentation, delivering them in a concise, pointed, and tailored format.
Unique Content
Our trend scout, Franziska Knoefel, doesn’t just interview top-level creatives and brand leaders in Cannes. It’s much more than that. She uncovers global industry trends at Cannes, summarises them, and offers us insights into what will shape the advertising industry in the years to come.
In doing so, she provides a significant knowledge advantage for brands and decision-makers who are seeking that missing piece of the puzzle to elevate their business activities to the next level through creativity.
This presentation will inspire you, offering the most important insights and showcasing the best cases from creatives around the world. And yes, we even make house calls!
SOUNDS GOOD?
DISCOVER THE CREATIVITY MATTERS
What to Expect in the Trends
Saddle up! We’re hitting the road.
TODAY it begins: humor with attitude, women on the rise, and print as the ultimate comfort blanket – the stars of Cannes. Between laughter, depth, team spirit, and analog time-outs from scroll overload, one thing is clear: trends are becoming human again.
Sleep on it. Fresh perspective. And then? – Away from ad space, straight into culture.
TOMORROW: Entertainment beats reach. Closeness beats loudness. Those who get culture, stay. Ok, ok.
THE DAY AFTER TOMORROW: AI takes the passenger seat, whispering personalized messages that truly resonate. It reads our emotions – maybe even feels with us. Will brands still be the ones talking?
Let’s talk about it – at our trend presentation.
Learn More
Seize the opportunity to experience the Trend Presentation now. Whether you’re a brand, association, agency, or university: you are warmly welcome.