CREATIVITY MATTERS
Weischer makes the content of the Cannes Lions Festival of Creativity accessible to the German market through a variety of content formats and platforms, orchestrating a range of activities around the festival to ensure you can absorb the maximum amount of inspiration and integrate it into your work. But that’s not enough for us.
Every year in Cannes, the global trends of the creative industry are set. We distil these trends into the Creativity Matters Trend Presentation, delivering them in a concise, pointed, and tailored format.
UNIQUE CONTENT
Our trend scout, Franziska Knoefel, doesn’t just interview top-level creatives and brand leaders in Cannes. It’s much more than that. She uncovers global industry trends at Cannes, summarises them, and offers us insights into what will shape the advertising industry in the years to come.
In doing so, she provides a significant knowledge advantage for brands and decision-makers who are seeking that missing piece of the puzzle to elevate their business activities to the next level through creativity.
This presentation will inspire you, offering the most important insights and showcasing the best cases from creatives around the world. And yes, we even make house calls!
SOUNDS GOOD?
DISCOVER THE CREATIVITY MATTERS – TREND PRESENTATION FROM AUTUMN 2024.
WHAT TO EXPECT IN THE TRENDS
“Work with the freaks!” That’s not us saying it; it’s Nick Law.
They’re the drivers of success! He says that too.
And the freaks are in Cannes, making the Festival of Creativity more relevant than ever. Where else do creativity and craftsmanship come together so seamlessly?
Speaking of craftsmanship, AI isn’t stealing the show from creatives. It enhances craftsmanship and helps address local issues, as movement creates counter-movement. But let’s ensure we embrace diversity! Thankfully, there was plenty of it: over 90 nations were present in Cannes, as diversity fuels innovation. But we must translate all of this somehow. And for that, craftsmanship is essential!
So, make it your project! Creatives are using AI to focus on their craft, but campaigns still need a human touch. Without it, there’s no credibility or success. Success… we advertisers often measure it by ROI. But is that relevant? Yes. Also. Today’s campaigns need both cultural relevance and ROI! Need an example? Take a look at the “100th Edition” of the FAZ. You’ll see what we mean.
Speaking of looking, keep an eye on consumers—they have needs. Even cats and dogs do. Extraordinary and emotional approaches that directly engage with the lives of consumers are the key to successful advertising. And let’s stay on consumers because women’s sports are on the rise! Greater visibility and equality not only create stronger emotional connections but also ensure cultural relevance.
A good life! But living sustainably is still the best way to live. You brands out there should integrate creative solutions into your daily business. It pays off and makes a difference.
LEARN MORE
Seize the opportunity to experience the Trend Presentation now. Whether you’re a brand, association, agency, or university: you are warmly welcome.