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  Sir Martin Sorrell

  Founder and Executive Chairman, S4 Capital

  Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital, the tech-led, new age/new era digital advertising, marketing and technology services company for global, multinational, regional and local clients, and millennial-driven influencer brands. Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million ‘shell ’company in 1985 into the world’s largest advertising and marketing services company.

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  Steffen Zeller

  Chief Marketing Officer, Rügenwalder Mühle Carl Müller GmbH & Co KG

  Steffen Zeller has been the CMO of Rügenwalder Mühle since October 2021 and thus responsible for the strategic direction and continued development of the brand.
  Prior to this, he served as European Marketing Director at Nomad Foods Europe, focusing on plant-based proteins. In this role, he co-build the Green Cuisine brand. He also held various positions at Iglo and Kraft Foods – later Mondelēz International. Steffen Zeller holds a degree in Business Administration and an MBA in International Management, having studied in Regensburg, Oxford, and La Rochelle, among other places

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  Gunnar Fischer

  Chief Marketing Officer, Carlsberg Deutschland

  After more than 13 years at Unilever, including a brief stint at Tchibo, Gunnar Fischer has been responsible for marketing at Carlsberg Germany since 2019 and, most recently, for retail sales on an interim basis for a year. In addition to the parent brand Carlsberg, the most well-known brands in the portfolio include Astra, Lübzer, Holsten, Somersby, Wernesgrüner, and the brand 1664 Blanc, launched last year. In addition to his passion for inspiring brands, Gunnar is a firm believer in the value-driven power of brands and people.

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  Jennifer Treiber-Ruckenbrod

  Vice President Brand and Communications MINI, BMW AG

  Since February 2025, Jennifer Treiber-Ruckenbrod has been Head of Brand and Marketing at MINI. She brings over 20 years of leadership experience within the BMW Group across marketing, communications, market analysis, and strategy development. Her career began in online marketing and e-commerce, followed by a role leading global market research. She went on to establish BMW’s brand portfolio strategy and brand controlling. Most recently, she was responsible for global press communications.

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  Christoph Everke

  Managing Partner, Serviceplan NEO

  Christoph Everke began his professional career at Springer & Jacoby in Hamburg. After working as Creative Director at KolleRebbe and VasataSchröder, Everke has been with Serviceplan since May 2005. In his role as Managing Partner for Creation at Serviceplan NEO, he oversees brands such as PENNY, Bitburger, Lufthansa, Leica, and CapriSun. The work of the communications designer has been recognized with 18 Cannes Lions and three Grand Prix awards, and has received over 800 national and international awards.

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  Christoph Pietsch

  Chief Growth Officer DACH, Publicis Groupe DACH

  Christoph Pietsch is Chief Growth Officer of Publicis Groupe in the DACH region. Since 2021, he has been responsible for strategic business development and corporate communications for the agency portfolio. He has received numerous awards for his unconventional work in recent years. In addition to his professional role, Pietsch is involved in various institutions, including companies in the creative industries, and is a member of the World Economic Forum’s Young Global Leaders.

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  Juanita Draude

  Executive Vice President EMEA, Monks

  At Monks, Juanita Draude works with marketers as they face growing pressure to reduce inefficiencies, drive impact and stay relevant in this fast-evolving landscape. Across EMEA, she leads the mission to provide clients with scale while moving fast. Over the past two decades, Draude has amassed experience at the likes of Publicis, Zenith, the NBA and NBC Universal, and led the integration of acquisitions, while developing innovative client-agency models for multinationals, such as Unilever.

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  Jan Flemming

  Geschäftsleiter PENNY Marketing & REWE Group Media, PENNY Markt GmbH

  After several years in strategy consulting, Jan Flemming joined the REWE Group’s Digital Strategy team in 2016. Since then, he has been responsible for various strategy and marketing functions. Since mid-2020, he has headed the REWE Group Media department. In 2022, he also became CEO of the pet retailer ZooRoyal. Since August 2023, Jan Flemming has been Head of Marketing at PENNY and continues to head the REWE Group’s Media department.

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  Kerstin Heffels

  Senior Producer, HeimatTBWA Berlin

  Kerstin Heffels has been working in the world of communications for over 35 years—first in photography, later in film. Her career has taken her through top agencies such as KNSK/BBDO, FCB, Lintas, and D’ARCY, where she spent several years as Head of TV. In 2004, she joined HEIMAT and has since worked exclusively for Chief Creative Officer—and husband—Guido Heffels, producing numerous award-winning commercials. In May 2025, she will receive the ADC Germany Lifetime Achievement Award together with him. Hurray!

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  Matthias Spaetgens

  Chief Creative Officer, Scholz & Friends Family GmbH

  Matthias Spaetgens is Chief Creative Officer and Partner at Scholz & Friends. Since 2010, he has also served as a university professor leading the Department of Communication Design at the University of Applied Arts in Vienna. One of the most awarded creatives in Germany, Matthias has won over 70 Cannes Lions to date, including two Grand Prix. He is also a member of the Global Creative Board of VML.

Further Guests 2025

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  Christian Weiß

  VP Community & Marketing, F/A/Q Health GmbH

  Christian Weiß is responsible for the strategic expansion of the FAQ YOU community and brand at F/A/Q Health. With over 16 years of marketing experience, most recently at Levi’s in Northern Europe, his focus is on phygital campaigns, community activation, and data-driven brand strategy. His goal: to sustainably empower young people to make informed health decisions.

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  Guido Heffels

  Co-Founder of HEIMAT, Berlin (now HeimatTBWA) in 1999, Newcomer Agency of the Year 2001, Creative Leader at the LEAD AWARDS 2008, Horizont Men of the Year 2009, New Business Agency Heads 2013, WirtschaftsWoche / Hall of Fame of German Advertising 2014, Lecturer at Brand University Hamburg, Co-Founder of Laughing Tuna, Head Creative at HORNBACH, Member of the Art Directors Club Germany, Member of the One Club for Creativity, otherwise Freelance Creative.

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  Heike Lari

  Director Partner Marketing & Consultancy at ZMS, Zalando Partner Marketing Services (ZMS)

  Heike Lari is a Sales Director and retail media expert with over 15 years of industry experience. After working at Peek & Cloppenburg, she spent almost a decade at Zalando, among other roles as Head of Buying, shaping the Women’s Footwear & Accessories product range. As a keynote speaker, mentor, and member of the Zalando Women Network, she is committed to female empowerment and data-driven brand management.

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  Matthias Harbeck

  CCO und Partner, Saint Elmo’s Germany GmbH & Co. KG

  Matthias Harbeck is CCO and Partner of the Saint Elmo’s Group within the Serviceplan Group. In 2023, he was ranked seventh among the top 100 CCOs worldwide. Previously, he was CCO of Serviceplan Germany (2016–2022). His career began after stints in theater at Jung von Matt, Springer & Jacoby, and others. Matthias is a jury member at Cannes Lions, D&AD, and The One Club, as well as a board member at ADC Germany. Most recently, he won the PENNY account with Saint Elmo’s.

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  Maximilian Schöngen

  Global Creative Lead & Managing Partner, Mediaplus

  As Global Creative Lead and Managing Partner at Mediaplus, Maximilian Schöngen supports global pitches and campaigns creatively and strategically – always with the goal of elevating media to a new level of innovation and integrating it even more closely with creation. He is convinced that truly creative communication must not only be visually impressive, but also strategically sound to achieve the desired impact.

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  Ophelia Dartey

  Senior Art Director Scholz&Friends

  Originally from Hamburg, currently working at Scholz & Friends and a graduate of the Miami Ad School. Passionate about ideas that make an impact. Experience includes roles at GGH MullenLowe and in the New Business Team at DDB, as well as participation in the Cannes Young Lions Creative Academy, ADC Diversity Day, and the Future Females Program. Since early 2024, part of the GWA Young Board and representing Germany this year in the Digital category at the Young Lions Competition.

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  Philipp Justus

  Country Manager Germany and VP Central Europe, Google Germany GmbH

  As Country Manager Germany and VP Central Europe, Philipp leads Google’s business and operations in a region covering Germany, Austria, Switzerland and CEE. Before joining Google in 2013, Philipp was the CEO of Zanox, the Berlin-based performance marketing network, and held various executive roles at eBay and PayPal over a period of ten years, including as VP Europe, SVP Auctions and SVP Global Markets.

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  Philipp Jung

  Copywriter, Jung von Matt

  Copywriter, career changer – previously in costume design for film.

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  Ricardo Wolff

  Executive Creative Director, Innocean Berlin

  Ricardo has been Executive Creative Director at Innocean Berlin since 2018. During this time he grew the shop from 6 to 90 people by nurturing a culture based on ideocracy which led to consecutive Yellow Pencil wins and a Cannes Lions Grand Prix, among others accolades, such as Agency Of The Year at Eurobest and Art Directors Club No.1 ECD. Before he was at AlmapBBDO and DDB Berlin, where he lead the team that won Germany’s first Titanium Lion.

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  Theresa Hagen

  Senior Copywriter, Scholz & Friends

  German Copy and Concept with brazilian roots and a faible for good puns.

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  Titus Scholl

  Producer, Jung von Matt SPREE GMBH & Young Lion

  Titus, born on Maui, Hawaii, to German parents, and raised in the USA, discovered filmmaking at the age of 14 while editing montages for YouTube gameplay. Then I got a camera, and the rest is history.

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  Vira Ronkina

  Designer/ Art Director, Serviceplan

  Hi, I’m Vira. I studied communication design at Munich University of Applied Sciences. While studying, I worked for Blackspace and Kurzgesagt. And I’ve been with Serviceplan since August 2021. I started as a trainee and have been a designer/art director for 1.5 years now. My main clients are Bitburger and Capri Sun. So, among other things, I was able to work on Bitburger’s rebranding and European Championship campaign.

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  Vivien Katholing

  Art Director, Serviceplan – Campaign Neo

  I studied product design at Hochschule München. I also met Vira there. After graduating, and during the coronavirus pandemic, I wanted to learn something new and decided to join an agency – Serviceplan. For five years now, I’ve been working as an art director at Campain Neo, formerly Campain 3. I’m also pursuing a certified herbalist and love traveling on my motorcycle and photographing the landscape.