Would you like to know as early as June which campaigns, brands, and personalities have shaped 2024? No problem – we’ve got the answers. And we’re delivering them on the very first day of the Cannes Lions Festival!
Thanks to our close connections with the German jury members, we have exclusive insights into the latest trends and get firsthand highlights from the shortlists. Plus, we’ll cover everything that’s being hotly debated and what we absolutely shouldn’t miss. Stay tuned!

Afterward, we’ll kick off the week with an exclusive get-together. In a relaxed atmosphere, you’ll have the opportunity to connect with fellow Executive Program participants as well as Cannes jury members and establish valuable first contacts.

While the Cannes Lions Festival is in full swing, the UEFA European Football Championship in Germany is also taking center stage – and we’re bringing both worlds together!
In Cannes, we will explore football marketing with a special focus on women’s football, highlighting visibility, creative partnerships, and activations that drive real change. Why change? Because women’s football still holds vast untapped potential.
Together with investors from FC Viktoria Berlin and Stepstone, we will discuss best practices, current challenges, and future opportunities.

Welcome to Cannes! The most exciting week in the industry begins – and we’re kicking things off with an exclusive program. Look forward to insider knowledge, inspiring speakers, and unforgettable experiences at one of the most thrilling places for marketing and creativity.
Let’s dive into the festival together, gather valuable insights, and soak in the unique Cannes atmosphere. The perfect start to a week full of inspiration, networking, and innovation – we can’t wait to see you!

Exclusive Jury Insights & Success Strategies from Cannes
Experience firsthand what it means to be a Cannes Lions jury member and gain exclusive insights into award-winning campaigns.
Toan Nguyen, founder of Jung von Matt NERD and jury member in the Entertainment for Gaming category, will guide you through an exciting jury tour, sharing behind-the-scenes decision-making processes behind the festival’s best work.

We’ll round off the day in a relaxed setting with an exclusive networking dinner – the perfect opportunity to exchange ideas and build valuable connections.

"Unleashing Business Creativity: AI’s Transformative Power in Marketing"
In today’s fast-paced marketing landscape, the fusion of creativity and artificial intelligence (AI) is fundamentally reshaping how brands engage with their audiences.
This panel explores the dynamic interplay between human creativity and AI-driven opportunities, revealing how marketers can leverage AI to enhance creativity, drive innovation, and achieve measurable success.
Moderator: Virginie Briand, Partner @ Deloitte Digital

Join us for the Cannes Lions Award Show, celebrating the best work in the categories Media, Direct, PR, Social & Influencer, Creative Data, and B2B.

Enjoy inspiring conversations, valuable networking moments, and relaxed exchanges with leading minds from the creative and marketing industries – all in an exclusive setting on the water.
As we cruise along the Cannes coastline, we’ll create space for new ideas, exciting insights, and inspiring encounters.

The Inspiration Boat is one of the most immersive experiences of the festival week.
Together with a jury member and selected guests, we will embark on a boat tour, offering an exclusive behind-the-scenes look at current trends and developments across categories and the entire festival.

Kia’s Rebranding in Europe
Kia’s journey in Europe – from rebranding and Gen Z strategy to content marketing and the rise of electric vehicles.
Discover how creativity and the right strategy lead to powerful results.
Speakers: Benedict Abrahamsberg, Marketing Lead Kia Europe, Odile Breffa, Strategy & New Business, Innocean and David Hilbert, Marketing Director Kia Europe

An inspiring week filled with creativity, insights, and valuable connections is coming to an end.
At our program wrap-up, we’ll reflect on the highlights of Cannes Lions, share key trends and learnings, and relive the special moments of the week.
Let’s use this closing session to deepen insights, take away fresh ideas, and end the festival in a relaxed setting at German Beach in the evening.

Reasons to Start a Business
There are many reasons not to start a business. First of all: What is the right model? Should you build on an existing brand? Start within a network? Why start a business at all? Won’t AI take over everything soon anyway?
We’ll discuss why now is the perfect time to start a business in Germany.
Speaking of startups: What does Germany’s No.1 Hip-Hop Journalist expect from launching an agency for cultural marketing? What drives a creative mind to think only in blue, 24/7?
Speakers: Lars Holling (Managing Partner, Serviceplan Group), Niko Backspin (Chief Cultural Officer, Serviceplan Culture) and Philipp Schwartz (Chief Strategy Officer, adam&eve)